Coffee farmers deserve to sell their crop at a profit.
Our employees (when we start hiring them! We’re small) and other people through our supply chains deserve to make a living that is equitable and fair, with cost of living factored in.
You deserve the power to vote with your dollars, and support supply chains that are vetted – In a world where its ever more difficult to parse who is the real deal and who is paying lip service, the more open we are as humans, the better.
*Here’s an example of where we want to be heading for transparency with Lüna. It’s disruptive, but ultimately you deserve to know what your dollars are supporting.