Beautiful ingredients don't have to come at the expense of anyone's wellbeing

Coffee farmers deserve to sell their crop at a profit. 

Our employees (when we start hiring them! We’re small) and other people through our supply chains deserve to make a living that is equitable and fair, with cost of living factored in. 

You deserve the power to vote with your dollars, and support supply chains that are vetted – In a world where its ever more difficult to parse who is the real deal and who is paying lip service, the more open we are as humans, the better. 

We share everything we know.

Look for a cost breakdown and contextual info as we build our menu in the webshop.
Our end game is to have something like this for every coffee we buy. Always ask why.

*Here’s an example of where we want to be heading for transparency with Lüna. It’s disruptive, but ultimately you deserve to know what your dollars are supporting. 

Jelly Donut Colombia - Luis Vicente Morales 250g

Luis Vicente Morales Nariño, Colombia

Farmer Pricing

0 $ USD
Price to Farmer per pound
0 COP
Price to Luis Vicente Morales per 125kg parchment

+

Export Costs

0 $ USD
3.72$ total FOB price per pound

+

Import Costs

0 $ USD
Ocean and land freight
0 $ USD
Total Landed Cost USD
0 $ CAD
Total Landed Cost CAD

Exchange Rates At time of Purchase

$1 USD = 3000 COP

$1 CAD = 0.77 USD

C Market Price

$0.97 USD

Estimated Cost of Production

$1.19 USD/lb

FOB price for this coffee
FOB Price USD
C market price at time of purchase
C Market Price USD
Estimated Cost of Production in Colombia
per lb USD

FOB Price

$3.72 USD

C Market Price

$0.97 USD

Estimated Cost of Production

$1.19 USD/lb

Become a Wholesale Partner

We already know you’re crushing it and don’t need more training – But a better ingredient? Yes please!

Just tap the button below, and share a bit about your cafe – We’re really excited to meet you. 

Letters from Lüna every Sunday

Fresh articles, new coffee releases, and a generally pleasing thing to read on a Sunday morning.

Become a Wholesale Partner

We already know you’re crushing it and don’t need more training – But a better ingredient? Yes please!

Just tap the button below, and share a bit about your cafe – We’re really excited to meet you. 

We share everything we know.

Look for a cost breakdown and contextual info with each coffee whenever we're able.
Always ask why.

Plum Pastry - a 250g bag of delightful Tabi variety, grown by Victor Barrera, in Huila, Colombia

Victor Barrera, Palestina, Huila, Colombia

Farmer Pricing

0 COP
Price to Victor per 125kg parchment

This price represents the amount paid to the grower for this specific lot at the parchment (not milled for export stage)

From here, there will be around 30% weight loss due to milling and defect sorting

+

Export Costs

0 $ USD
3.60$ total FOB price per pound

Export costs include things like:

-Bags and grainpro preservation liners

- Parchment (not milled coffee) to green coffee yield

- milling cost and administration

+

Import Costs

0 $ USD
Ocean and land freight per pound
0 $ USD
Total Landed Cost USD
0 $ CAD
Total Landed Cost CAD

Exchange Rates At time of Purchase

$1 USD = 3200 COP

$1 CAD = 0.75 USD

C Market Price at time of purchase

$1.13 USD/lb

$800,000 COP per 125kg parchment

Estimated Cost of Production

$1.19 USD/lb

FOB price for this coffee
FOB Price USD
C market price at time of purchase
C Market Price USD
Estimated Cost of Production in Colombia
per lb USD

FOB Price/ lb

$3.15 USD/lb

C Market Price

$1.13 USD /lb

$800,000 COP/125kg parchment

Estimated Cost to produce a pound of coffee in Colombia (varies by region)

$1.19 USD/lb

*The whole point of sharing all this with you is to start a dialogue - How can we support actual sustainability, where every player, especially the grower can operate a resilient business? We think it starts with handing over the power to you - so you know what you're supporting. We're an open book so let us know if you ever want to chat!
-Laura & Nate